Innovation & Technology What Lies at the Intersection of AI & Marketing? Is a road trip even a road trip without a game that gets everyone involved? Think I Spy, punch bug, the alphabet game with road signs. My family and I love to play these games to pass the time and entertain ourselves en route to our final destination. But we’
Credit Union Movement Global Values, Local Roots: Celebrating the Cooperative Impact of Credit Unions Small things can make the biggest difference. As part of the credit union movement, we’ve known this for a long time. Credit unions are rooted in the heart of our communities, but our impact is known around the world. And in October, we take special care to highlight that
Credit Union Movement The 8 Cooperative Principles: Vizo Financial Style “Let it never be forgotten that a credit union is, above all else, an association of people, not of dollars.” Those are the infamous words of Alphonse Desjardins, a forefather of the credit union movement. It’s a quote that I’m not sure anybody in this industry could forget,
Credit Union Movement Banding Together on #ILoveMyCreditUnion Day! In the same way that an orchestra performs a symphony, or a choir sings a melody, credit unions are advocates within our communities, finding harmony and rhythm in the ways we serve others. And while we don’t often seek out recognition and harp on our successes, next week, we’
Payments A Payment Revolution...Again: Instant Payments & the ACH Connection Time travel with me for a moment back to the 1970s. Disco music and the American Top 40 countdown with Casey Kasem took over our radios. Blockbusters like Jaws, Star Wars and The Exorcist captivated (or appalled) audiences. There was political unrest with the Vietnam War, the oil crisis and
CU Movement A Governmental Affairs Conference to Remember... ‘Tis the season for the biggest credit union event of the year – America’s Credit Union’s Governmental Affairs Conference (GAC)! Many of us are preparing to storm the nation’s capital to unite as a movement and show our lawmakers what credit unions are made of – a tenacity and
Credit Union Movement Credit Unions…This is Your Season to Celebrate! The leaves may be turning gorgeous shades of orange and gold, the sunsets may shine more beautifully as the days grow shorter and the tradition of displaying twinkling lights may be right around the corner. But there’s something that shines even brighter than all of these things…the power
Credit Union Movement #ILoveMyCreditUnion Day: Live Your Story You know what makes humans distinctly, well, human? To me, it’s our ability to tell stories. Our desire to share experiences, feelings and life lessons with each other through storytelling sets us apart. And the beauty of our stories is that everyone has a different one to tell. We
Credit Union Movement Children's Miracle Network Hospitals: A Miraculous Story What was your favorite story as a child? Did it tell of princes and princesses slaying dragons and reaching their happy ending? Was it based on a nursery rhyme from days of old with a hidden lesson inside? Stories are more impressionable on us as children than we may realize,
Marketing Beyond the Branch: Modern Tactics for Marketing Credit Unions to Millennials and Gen Z Evolution is a funny thing, isn’t it? One day, checks are the hottest new thing in payments and your target market consists of WWII veterans and their nuclear families. Then, in the blink of an eye, mobile apps and contactless payments are all the rage, while the next generation
Credit Union Movement In a Season of Change, the Credit Union Purpose Remains the Same It’s that time of year again when the leaves begin to transform from a deep green to vibrant hues of red, orange and yellow. The air has an extra chill to it, and the days become shorter, as we inch closer to the Winter Solstice in December. And in
Credit Union Movement #CUKindDay: Because Kindness is a Language We All Understand Aesop was a Greek storyteller who shared his fables with the world. Anne Frank became the voice of resilience while facing Nazi oppression during the Holocaust. Morgan Freeman is a beloved and accomplished actor who gave us The Shawshank Redemption and other unforgettable films. Mark Twain was a celebrated American
Credit Union Movement Bringing Backstage Workers Into the Spotlight: #ILoveMyCreditUnion Day Most people who know me, know of my love for watching movies, so naturally I’m subscribed to many streaming services; my favorite being Disney+. My family and I enjoy sitting down and watching them together with popcorn and candy, of course, because what’s a movie without popcorn and
Marketing Credit Union Marketing 101: It’s Okay to Pivot Do you remember that episode of Friends where Ross purchases a new couch but doesn’t want to pay the delivery fee? Remember, he convinces Chandler and Rachel to help him carry said couch up the stairs to his apartment. It seems to be working fine until they get up
Credit Union Movement Credit Unions, Get Ready to Unite at CUNA’s 2023 Governmental Affairs Conference! b. Are you ready to unite with fellow CUs and rush the nation’s capital? The time of year that we as credit union professionals look forward to is almost here! In February, we get to gather at CUNA’s Governmental Affairs Conference (GAC) to show our lawmakers the difference
Marketing Vizo Financial’s Spin on Where’s Waldo: Where’s Jaime? Take a minute to close your eyes and think back to your childhood. Think about the toys and puzzles and things you used to play with as a child. You may be envisioning Slinkys, Etch-a-Sketches, Cabbage Patch Kids and Lite-Brites, amongst other things. But what about the challenge of Where’
Credit Union Movement Promoting the Credit Union Movement: Challenge Accepted Imagine you’re sitting in a KFC restaurant. You’ve just ordered your favorite rendition of finger-lickin’ good fried chicken. And, of course, what would that chicken be without a nostalgia-riddled side of mashed potatoes and – duh – gravy? As you’re getting ready to dig in, a woman comes up
Credit Union Movement #ILoveMyCreditUnion Day: Telling the Story of Credit Unions! Do you remember that feeling of anticipation as a child that you’d develop in the days leading up to your birthday? You know, the feeling where your heart would swell with excitement and the days felt like they would never end. That’s the exact same feeling I have
Marketing Don’t Brush Aside Internal Branding…Here’s Why What’s more important: external or internal branding? Initially, most people would probably say external. Of course they would – what good is marketing and building a brand without your efforts to promote it outside of the organization? Pardon my Spock moment, but to think otherwise would be illogical, right? Fair
Credit Union Movement United We Stand International Credit Union (ICU) Day has been celebrated on the third Thursday of October since 1948. It’s the day we all proudly show the world that we stand united together. For we are a family who shares the same last name, values and philosophies. And as a credit union
Credit Union Movement One Movement, One Day, One Hashtag: #ILoveMyCreditUnion Day Employees, board members, volunteers and even members. These are the dedicated people who understand the values and cooperative spirit by which credit unions work and do business. These people (we’re looking at you!) deeply believe in the credit union philosophy and work to further the reach of our movement.
