What’s more important: external or internal branding? Initially, most people would probably say external. Of course they would – what good is marketing and building a brand without your efforts to promote it outside of the organization? Pardon my Spock moment, but to think otherwise would be illogical, right? Fair
Employees, board members, volunteers and even members. These are the dedicated people who understand the values and cooperative spirit by which credit unions work and do business. These people (we’re looking at you!) deeply believe in the credit union philosophy and work to further the reach of our movement.