#ILoveMyCreditUnion Day: Live Your Story

You know what makes humans distinctly, well, human? To me, it’s our ability to tell stories. Our desire to share experiences, feelings and life lessons with each other through storytelling sets us apart.

And the beauty of our stories is that everyone has a different one to tell. We each have achievements we’re proud of, moments we wish could do over and people who change the entire course of our lives. Just think about your own story…what are some of the highlights?

For me, my story isn’t as flashy as, say, a movie star or an astronaut. I grew up in a working class home with my parents and my sister. I went to college and earned a degree in marketing (and am currently working on my master’s!). I got married to a loving husband and had a family. But another thing that has been a constant in my story and has left a lasting impression on my life is the credit union movement.

Even before I graduated college, I was working for credit unions. As of today, I’ve been with Vizo Financial for 23 years. I’m even proud to call myself a CUDE. Suffice it to say, credit unions have been a HUGE part of my life…and I’m not the only one.

That’s why, every year, I’m so incredibly excited to participate in #ILoveMyCreditUnion Day! This very special one-day celebration is all about credit union stories and sharing them with the world. In fact, it’s our opportunity, and maybe even our duty, to shout from the rooftops the “why” behind our amazing movement.

Credit unions touch the lives of so many people in a variety of ways – from offering loans for milestones like buying a home or going to college to paying for everyday items like groceries and gas. But that’s just the tip of the iceberg, because credit unions also play a huge role in funding our communities, allowing businesses to thrive, promoting financial literacy and so much more. These are the stories we are meant to tell on #ILoveMyCreditUnion Day, which is coming up soon on July 26, 2024.

The Story of #ILoveMyCreditUnion Day

This very special day was first held in 2021, and it was born from a single simple idea: to spread the word about the positive impact of credit unions. And what better way to harness the power of our message than through social media?

The Mission

To bring the credit union movement together on a single day with the purpose of inspiring authentic and high-energy conversation about why we love our credit unions.

The Rules

On July 26, 2024, use the hashtag #ILoveMyCreditUnion across social media platforms to share why you love your credit union.

The Tools & Resources

Check out the #ILoveMyCreditUnion Day website at ilovemycreditunion.social. There are tons of resources under the Tools tab, including social media graphics, messaging templates, design tools, printable promos, video pieces, engagement ideas and more. Psst...get a sneak peek below!

Gather Your Stories!

Now that you know how #ILoveMyCreditUnion Day works, it’s time to start gathering up your stories. I’m doing the same! Once you have them, prepare for July 26 and be ready to let them shine on social media using that very special hashtag, #ILoveMyCreditUnion.

Credit union lovers, I’m calling on you to join me in this very special celebration. We don’t just see the good our institutions do from the sidelines, we live it. So, in that spirit, let’s all be the best storytellers we can possibly be on #ILoveMyCreditUnion Day in the name of a movement that has been such a profound and rewarding part of my story…and that of so many others.


As the VP of sales, marketing and education for Vizo Financial, Jaime Agostino oversees marketing, sales and educational offerings for the Corporate. Ms. Agostino holds a Bachelor of Science degree in marketing from the Pennsylvania State University. She currently holds her Series 7 (Registered General Securities Representative) and Series 63 (Uniform Securities Agent State Law Examination) investment licenses from the Financial Industry Regulatory Authority (FINRA), and has also achieved the following professional designations: Certified Trade Show Marketer (CTSM), Credit Union Development Educator (CUDE), SIE - Securities Industry Essentials Examination, Inbound Marketing Certified and Content Marketing Certified.