Payments Your Financial Services Renaissance Starts with DoubleCheck You know that sensation when you’re watching a TV commercial or walking down the street and something catches your eye so you have to whip around and do a quick double take? That’s exactly what your members will do with an overdraft and non-sufficient funds (NSF) program revamp
Payments Use Good/Better/Best for Checking Success Shop for a new car, a cell phone plan, a cable TV package, or a major appliance these days, and you’ll find one consistent and very successful product strategy: Good/Better/Best (GBB). GBB is a three-tiered strategy conceptually defined as follows: Good: A basic level of value for
